Business to business software can be a tough sell. Online B2B can be even a harder sell. While there is certainly money to be made, unless you’re one of the big players, the likelihood you’re going to succeed is pretty small. Starting today, Google is taking their roll as one of the big players and extending a platform to boost some smaller players.

Tonight, Google has unveiled their Google Apps Marketplace. This is an app store for enterprise apps in the cloud. Using a set of APIs, these third-party apps can deeply integrate their products within Google Apps, which already some 25 million people are using. And that also includes over 2 million businesses ranging from startups, to small businesses, to Fortune 500 companies.

For customers, this means a one-stop shop for a variety of applications that their business or organization can use. And it’s extremely simple to get started with apps in the marketplace — it just takes 4 clicks, Google says (though that initial click will have to come from your domain admin to approve the use of the app). For developers, particularly small startup developers, it means instant access to more users than they can likely imagine. It also potentially means something more important: money.

Like the popular mobile app stores (Apple’s App Store and Google’s own Android Market), Google is allowing developers to sell their apps through this Marketplace. And they’re actually offering a better deal: Google will keep just 20% of the revenue, while the developers keep the other 80% (compared to a 30/70 split with the Android Market). The reason for this better split is that Google believes the B2B market is a bit different, and they want to entice developers to join on board. And instead of Apple’s App Store, which charges a $100 yearly fee to developers, Google is charging a one-time fee of $100 to enroll in the program — and that’s for as many apps as you want to create.

As for what Google will do with their 20% share, they’re not entirely sure. “We don’t know what will happen with the revenue, but we think it’s a very fair rev share for the value we’re providing,” Google Vice President of Engineering Vic Gundotra says.

As you might expect, in the Marketplace, Google will feature certain apps on a rotating basis. And each will have a star rating system and reviews written by people who have used the app. Apps will be grouped into different categories to make it easier for customers to find exactly what they’re looking for. Once they do, the four steps alluded to above are:

1. Click “Add it now”
2. Agree to the vendor’s Terms of Service
3. Grant access to the data that the app is requesting.  Some apps require data access, some don’t – only grant access to apps you trust.
4. Turn it on and start enjoying your increased productivity

So how does this all work? Google connection points for integration into Apps are actually done through open protocols such as OAuth. And while signing-in may seem like a pain across different apps, Google has streamlined that as well thanks to another open protocol: OpenID.

Once an app is hooked in to Google Apps, it will appear on your main Apps Dashboard alongside the other Google-made apps you use. It will even appear in the “more” drop down that Google uses in the toolbar across its properties. And because these apps are so tightly woven into Google Apps, they can take advantage of the built-in Google Apps such as Gmail and Gtalk to easily communicate within the third-party apps.

And there’s more. While it’s not quite ready to launch just yet, in the second half of 2010, Google plans to launch flexible billing options for third-parties using their services. Basically, this will allow companies to use Google Checkout to handle complicated billings, such as subscriptions. This could mean trouble for startups specifically in this space, such as Recurly. Also coming later will be detailed analytics for transactions, we’re told. For now, developers are free to hook up their data to their own analytic programs to run their numbers.

While Google’s options for this Marketplace sound nice and open, there’s actually something even better: you don’t have to build your apps on their platform. Whereas a big player like Salesforce wants to keep the apps it works with in the Force.com ecosystem, Google doesn’t care where you build it — it can be on App Engine, or on anything else. You simply hook your app up to the APIs and you’re ready to go. It’s a model so enticing that even a big Google competitor in this space, Zoho, is ready to work with them, and is launching as an initial partner. All told, there are more than 50 companies partnering up at launch, including a winner of the audience award at this year’s TechCrunch50, Socialwok.

As to whether Google could eventually roll this app store model out to the more consumer facing apps they offer, Gundotra gave me the old, “We have nothing to announce at this time.” That reads suspiciously to me like a “yes,” provided this is the hit it seems like it should be.

Tonight, Google is hosting one of its Campfire One events at its headquarters in Mountain View, CA. They’re using the event to launch their new Google Apps Marketplace.

Below, find our live notes.

Vic Gundotra, Vice President of Engineering

• Two million businesses have “gone Google”
• 25 million users.
• Everything you need is now in the cloud for businesses
• Tonight we’re launching the new Google Apps Marketplace
• It’s great for developers – who get access to these 25 million users instantly
• It’s also great for users.
• It’s simple to integrate.
• Build your app. And you don’t have to use App Engine. You can use whatever you want.
• And you can sell your app in the Marketplace.
• What does Google ask in return? A one-time fee of $100. And a low 20% rev share.
• Over 50 launch partners.

Alright, we're going to be straight with you: you're not going to like this. See, Microsoft just showed us a pair of 3D games running on its ASUS Windows Phone prototype and built with its brand new XNA Game Studio 4.0, but wouldn't let us nab a single photo or video of the process. What we can tell you is that they exist, they work, and at least Microsoft tossed us some screenshots to wave in your face. The two titles are The Harvest (pictured), a good looking touch-controlled dungeon crawler with destructible environments, being developed by Luma Arcade; and Battle Punks, a less impressive one-on-one sword fighting Facebook game by Gravity Bear that's being ported over. We didn't get to see any full motion 3D camera moves, since Battle Punks is just composed of two characters duking it out, and The Harvest has a fixed camera and some pre-rendered elements, but there were indeed some real polygons being crunched before our eyes at a full resolution (no upscaling), alpha-rev, choppy framerate, and we were assured that full screen 3D was possible. We also got to see one of our first glimpses of universal notifications on Windows Phone: Achievement unlock notices (also pictured above) that slide down from the top of the screen in a black bar and then slide back, and can't be interacted with. Follow after the break for some more nerdy details, along with a video of VisualStudio in action, and screenshots of the two games are in the gallery below.

Continue reading Microsoft shows off XNA games running on Windows Phone, full 3D is a go

Microsoft shows off XNA games running on Windows Phone, full 3D is a go originally appeared on Engadget on Tue, 09 Mar 2010 20:50:00 EST. Please see our terms for use of feeds.

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Over the last few days, a strange situation has been brewing between Amazon and a sizable number of comic book fans. On March 7, Bleeding Cool broke the news of an apparent Amazon sale featuring high quality hardcover Marvel graphic novels at bargain-basement prices of $14.99, when their retail prices were more along the lines of $125. Alas, it turned out to be a pricing error. Amazon could have simply canceled the orders (which is common practice for online retailers), but instead, it tried to do right by its users and said it would honor some of the orders. Except it didn’t actually have enough books in stock to do what it promised, leading to another wave of frustration from the comics fans. Now Amazon is looking to smooth things over with some $25 dollar gift certificates.

The tale is a bit complicated. After word of the apparent sale began to spread, plenty of comics fans began to snatch up the books as quickly as they could, causing some of the graphic novels to climb toward the top of Amazon’s best seller lists. Within hours Amazon fixed the pricing glitches (which affected multiple items), and told some customers that rather than canceling their entire orders, they’d still receive a single copy of the books they purchased at the heavily discounted price. The only catch was that they’d only get one copy apiece (many people had purchased multiple copies). Quite a nice gesture considering that Amazon could have simply canceled the orders outright.

Unfortunately, something went wrong. This morning, Bleeding Cool reported that many (and perhaps all) of these single-copy orders had been canceled as well, without any kind of notice or email from Amazon. As it turns out, Amazon simply doesn’t have enough books in inventory to fulfill all the orders it promised, so it’s handing out $25 gift certificates as an apology for the inconvenience.

Not everyone who bought a Marvel book is getting a certificate — if you placed an order that was immediately canceled, then it sounds like you won’t get one. And some people should be actually getting their books in the mail. But if you got a letter saying that you would be getting a single copy of a book and your order has since been cancelled, you should be hearing from Amazon about this shortly.

It’s hard to really fault Amazon for this. Obviously there were some errors in miscommunication, but it really didn’t have to do any of this — every online retailer has a clause in their Terms of Service that doesn’t make them liable for pricing mistakes.

Later this week, thousands of ironic t-shirts will be arriving in Austin for the 16th annual South By Southwest Interactive festival.

At about this time, it’s traditional for tech publications to publish handy guides to “surviving SXSWi” – packed with useful advice that’s basically interchangeable with that for any other festival since the beginning of time.

“Drink plenty of water!” “Prepare for some late nights!” “Plan ahead to make sure you don’t miss anything!” “Pack sturdy shoes!” “Always use a condom!”. Useful advice for SXSWi, certainly, but also applicable for Oktoberfest, Glastonbury, Woodstock and the ancient Roman festival of Lupercalia (although for the latter, replace ’shoes’ with ’sandals’ and ‘condom’ with ’sprig of silphium’).

This year, though, I decided to use my experience of past SXSWi’s to produce something more useful. A very specific and completely foolproof guide on surviving this year’s event. And here it is…

Tip One: Don’t go to South by Southwest Interactive.

I’m serious. It sucked last year, and it’s going to suck again this year. You’re kidding yourself if you think otherwise. The idea that SXSWi is a conference – or even a festival – for people doing interesting and useful things in technology is a fallacy. In reality, it’s just a non-stop orgy of bullshit fanboyism – a chance for people with stickers on their laptops to go and add more stickers to their laptops; an opportunity for sweaty dorks in Diggnation t-shirts to line up for two hours in the hope of getting Alex Albrecht to – I dunno – sign their laptop, I suppose, or maybe give them another freaking sticker. Even the parties – which are basically the only reason to go – are horrible: the free bars runs out too soon, and they’re always rammed with the kind of people who you could be forgiven for assuming have never been inside licenced premises before.

“But Pure Volume at 2am is pretty awesome!”

No it isn’t. You were just drunk. You’d lined up for three months to get in with your stupid plastic entry tag and you had to convince yourself that the experience was worthwhile because the only alternative was to kill yourself. Free vodka Red Bulls are not worth the hassle. Take your lead from the pros: buy a couple of bottles of vodka and a case of Red Bull and host your own party in your hotel room. Except you can’t, can you? Because you’re sharing with your friend Dan and he has to be up early for the “Google Hackathon”.

“But we’re launching a new app, and it’s going to be awesome.”

No it isn’t. But I completely understand why you think it will be. With all those fanboys in one place, where better than ‘South by’ to launch your awesome new location-based app?

Two years ago, Twitter was the undisputed hit of the festival. Everyone was using it – to find parties, to silently heckle panels, to do all the things that one can do with Twitter. Last year those same people were so desperate to find the new Twitter that they mistakenly handed that crown to Foursquare on the basis that a relatively small number of Web 2.0 scenesters used it to find out where their friends were partying. And yet, despite that auspicious start, and a shit-ton of publicity since, Foursquare has failed to capture the imagination of even most early adopters, particularly those outside of San Francisco and New York. Foursquare was resolutely not last year’s Twitter. Last year’s Twitter was Twitter.

That won’t, however, stop a billion start-ups blowing their entire launch budget on flying their whole team – armed with sacks of flyers and amusing stick-on bugs and branded candy and more fucking stickers – to Texas, confident in the knowledge that their app (with its stupid cutesy name) will be the hit of the festival. It won’t be. It will just be yet another location-based app sloshing about in a sea of location-based apps that may be temporarily useful while a thousand early adopters are crammed into an area of less than one square mile. The moment the festival is over, you’ll be dead.

Instead, this year’s hot location-based app will be… Twitter. You’re welcome. Call me Nostradamus.

Last year, while in Austin, I wrote a column for the Guardian talking about the awfulness of the event, saying..

“None of this is surprising, of course, as it all fits neatly into what social media has taught us – that the moment a service or community gets too big, too mainstream or too commercialised, the early adopters declare it “over” and move on to the next cool, niche thing. And it’s why I really hope that next year one or two of those early adopters will organise – and I mean that in the loosest sense – a user-generated unofficial fringe conference to sit alongside the main event. Ideally it will be a bit nerdier and more businessy, and a lot more fun, than SXSW and will have plenty of space for unofficial “core conversations” and a great product launch or two.”

Sadly, unless it’s a very well kept secret, there’s no such rival event and this year’s SXSWi will be more of the same bullshit. And for that reason, I’m totally serious when I say that you shouldn’t go. Instead – while your rivals are distracted in Texas, pissing their money up the wall and ejaculating over their laptop stickers during yet another Evan Williams keynote – you should use the time instead to stay at home and work on building your start-up.

Your liver will thank you, your investors will thank you, and most importantly so will millions of real-world users who really want you to create something new and innovative rather than being sucked into the hype and churning our just a better, prettier Twitter-meets-Gowalla clone for the approbation of your peers.

Yeah?

Yeah.

I’m moderating the “Unsexy & Profitable: Making $$ Without Hype” panel on Saturday at 3:30pm in Hilton A/B.

See you in Austin.

(Photo of Gary Vaynerchuk and Kathy Sierra by Randy Stewart)

We heard a rumor last week that Sony was working on new handhelds to compete with devices like the iPad. It sounds like a great idea: a PSP with integrated telephony and e-book functionality could perhaps give everyone in the market a run for their money. But I'm a little skeptical -- Sony's Clié line once defined state-of-the-art PDA, but the company ceded the market to Palm long before the PDA was eventually reborn as the smartphone. If Sony's seriously thinking about getting back to the handheld space, here's some lessons it might learn from its efforts back in the PDA day.

1. Innovation is great but only when you really innovate. Sony led the market in innovation when it entered the PDA space. It offered the first Palm OS devices with removable storage, the first devices that could play back audio and video, and the first high-resolution color devices. All of these clearly drove the market forward. Then the innovations became less innovative and more "gadgetry." There were 3D interfaces for the launcher that were confusing and awkward. Some devices had Bluetooth support but not others. Devices like the NZ-90 (pictured above) added so many features into the mix that it was big, bloated, and nearly useless.* In short, the innovations became less compelling and eventually stood in the way of. I'm worried that Sony's meshing the type of functionality rumored to be its new device without any thought how it all has to work together.

Continue reading Entelligence: Aiming high or another Mylo?

Entelligence: Aiming high or another Mylo? originally appeared on Engadget on Tue, 09 Mar 2010 20:23:00 EST. Please see our terms for use of feeds.

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Twitter has just announced that it is launching a new anti-phishing feature that allows Twitter’s Trust and Safety team to monitor all links submitted through the service for potentially malicious attacks. Part of the new feature will involve the use of Twitter’s link shortener twt.tl, which may now start popping up in some of your emails and direct messages.

At this point, it’s not really clear which links are being converted to Twitter’s twt.tl shortened links. We just ran a test at the TC office with two different links: one for an article on GigaOm, and another for a bit.ly link that pointed to a page on Google Buzz. The links I received on my Twitter client were both unchanged, but both were converted to twt.tl links in our Email notifications (obviously neither of them had malicious content).

From the Twitter blog:

Today, we’re launching a new service to protect users that strikes a major blow against phishing and other deceitful attacks. By routing all links submitted to Twitter through this new service, we can detect, intercept, and prevent the spread of bad links across all of Twitter. Even if a bad link is already sent out in an email notification and somebody clicks on it, we’ll be able keep that user safe.

Since these attacks occur primarily on Direct Messages and email notifications about Direct Messages, this is where we have focused our initial efforts. For the most part, you will not notice this feature because it works behind the scenes but you may notice links shortened to twt.tl in Direct Messages and email notifications.

Image via ToastyKen

With the estate of Philip K. Dick up in arms over the slightest commercial reference to his published works, we may come to regret the above headline. But it's worth the risk to bring more attention to this lovely, handcrafted Android pillow. Covered in fleece and filled with fluffy polyester for a texture that creator Craftsquatch describes as "firm yet springy," the cuddly 12-inch square, made-to-order cushion can be yours for $20 before shipping. If only it came with dessert.

Does Android dream of DIY cushions? originally appeared on Engadget on Tue, 09 Mar 2010 19:44:00 EST. Please see our terms for use of feeds.

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Sales figures for music games have hit more than a few bum notes lately, but there may be life in the Guitar Hero/Rock Band genre yet. MTV Games announced on Tuesday there would be a Rock Band 3 later this year, implying a new distribution deal had been struck with Electronic Arts. Meanwhile, over at the [...]

The US Federal Trade Commission said on Tuesday that heavily promoted identity theft prevention company LifeLock agreed to pay it and 35 states $12m to settle their accusations that it deceived consumers with a bogus $1m “guarantee” that it would stop fraud in their names. The FTC’s legal complaint is the latest in a series of [...]